<h2>Where did it all start?</h2>
<p>One of the most well-known clinics reached out to us to collaborate on their Google Ads. It’s a network of pediatric clinics located in 4 cities, within one state. They provided over 20 medical specialties from dentistry to surgery and hosted over 150 highly qualified doctors. We have worked for over 9 months together.</p>
<p></p>

<h2>Before us</h2>
<p>Before we started our work the client didn’t have a structure of an ad account, strategy.</p>
<p></p>

<h2>Point А</h2>
<p>Develop a Performance Marketing strategy (Google)</p>
<p>Increase the number of Leads and Calls from the website</p>
<p>Increase Brand awareness in the region</p>
<p></p>

<h2>What was the process of development?</h2>
<p>We have begun our work by conducting a massive research by keywords. We have implemented a system of ad structure by forming them into different specialties of the clinics and strategies with the cost of conversion per specialty. We have worked with over 600 keywords and worked with them and search results for 4 days per week to ensure relevant traffic. Then we started working on Performance Max campaigns. The use of this type of campaign helped us to grow intensely because we analyzed the audiences and picked the correct content plan strategy (banners and videos). We have conducted the market and kept an eye on seasons in which people get sick the most, and by doing this we have corrected and managed our budget for almost a year.</p>
<p>Later we implemented call tracking on the website, which tracked calls, which helped us to gain more statistical data to analyze for the best optimization. And the client could track better the inner company processes.</p>
<p>Also, we have worked with semantics on the competitors as well as using specific well-known doctors (which had search results) and launched campaigns directly on the doctors. And on thus type of campaign the conversion rate reached 20%.</p>
<p></p>

<h2>Point B</h2>
<p>Conversions &#8211; 12 164 leads</p>
<p>Cost per conversion- $0,40</p>
<p></p>

<h2>Total</h2>
<p>Detailed strategy and structure of ads</p>
<p>Conversions &#8211; 12 164 leads</p>
<p>Cost per conversion- $0,40</p>
<p></p>

<h2>Proof</h2>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179" src="https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31-300x117.png" alt="" width="300" height="117" srcset="https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31-300x117.png 300w, https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31-1024x398.png 1024w, https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31-768x299.png 768w, https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31-1536x597.png 1536w, https://broteam.voodoo-agency.com/wp-content/uploads/2023/11/Знімок-екрана-2023-11-08-о-17.50.31.png 1644w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>

$15 -> $0,40 сost per conversion and 12 164 leads

<h2>Where did it all start?</h2>
<p>We have collaborated with an online gift shop that specializes in signs and solar lanterns Flory&#8217;s. It’s a unique store with an assortment of garden decorating products, and home and area lighting.</p>
<p></p>

<h2>Before us</h2>
<p>The product was already quite popular in the UK market, but the ROI was not at a high level. We started with analyzing audiences, content, and competitors before we began to launch campaigns, to understand point A and come to a more ROI-able point B</p>
<h2></h2>
<p></p>

<h2>Point А</h2>
<p>Turnover &#8211; $30k-40k</p>
<p>No paid advertising strategy</p>
<p></p>

<h2>What was the process of development?</h2>
<p>Our client was ready to get involved and help with the development of offers for the holidays and do email funnels to bring customers back if they didn&#8217;t buy or to up-sell.</p>
<p>We implement a full-fledged funnel of TOF, MOF, and BOF to build different communication at all stages to push the customer into a purchase as efficiently as possible. We implemented special offerers on MOFs and BOFs.</p>
<p>The client was also ready to generate content in the form of: photos, videos + UGC.</p>
<p>We took care of the rest of the creative development and editing.</p>
<p></p>

<h2>Point B</h2>
<p>An omni-channel strategy including Facebook and email marketing. Also eventually plugged in google.</p>
<p>ROAS IS 260%.</p>
<p>Store conversion &#8211; 3%.</p>
<p></p>

<h2>Total</h2>
<p>ROAS- 260-270%</p>
<p>Turnover &#8211; $210k+</p>
<h2></h2>
<p></p>

1,75 -> 2,65 Shopify store conversion for eCommerce

<h2>Where did it all start?</h2>
<p>The client reached out to us directly to discuss the potential collaboration on working with advertising for their food delivery application. We started by using a narrow creative pool and not understanding our tracking and ad performance according to sales</p>
<p></p>

<h2>Before us</h2>
<p>The client has set a specific KPI for us. We needed to scale and support new users within the KRI of up to 2$ per install. This resulted in the creation of the strategy, that helped us to stay in the KPI and we even lowered the cost per install.</p>
<p></p>

<h2>Point А</h2>
<p>Working only with static creatives</p>
<p>Focus on sales</p>
<p>Install for $3</p>
<p></p>

<h2>What was the process of development?</h2>
<p>We have created a strategy that considers using video creatives. We have started using videos and it became a lever for growth. We have focused not only on sales, but on the cost of the installation, thereby facilitating the optimization of campaigns, and the client began to better understand his economy and emphasize certain offers</p>
<p></p>

<h2>Point B</h2>
<p>Installs for $1.42</p>
<p>Focus on Installs</p>
<p>Started working with UGC videos</p>
<p></p>

<h2>Total</h2>
<p>Cost per install- $2-$1,43</p>
<p>Extensive pool of creatives</p>
<p>Better offers for the clients</p>
<p></p>

<h2>Proof</h2>

Cost per install of $3 -> $1.42 for delivery application

<h2>Where did it all start?</h2>
<p>We started cooperation with Future Cio Club when they spent only $200 a day and since we have experience in Edtech, we understood what levers to use to scale this project. One of the advantages was the wide IT niche.</p>
<p></p>

<h2>Before us</h2>
<p>Before us, the client worked only with 2 GEOs (USA and India), and based on this data, we started using them for the following campaigns and other GEOs.</p>
<p></p>

<h2>Point А</h2>
<p>ROAS 200%</p>
<p>Budget $200 Daily</p>
<p>The client did not understand how to scale qualitatively</p>
<p></p>

<h2>What was the process of development?</h2>
<p>At first, we developed a strategy and divided it into TOF and MOF, making adjustments to the site based on competitor and niche analysis. After analyzing the market, we found 5 more GEOs in which we could scale + selected the top 10 richest states of India for a better return on our product, this GEO is very specific because it has many fake applications, but after identifying the states, we continued to work with it. Also, we worked on scripts for videos for the client, which we started to use in advertising and which gave our audience a boost and revealed the value of the project.</p>
<p></p>

<h2>Point B</h2>
<p>ROAS 182%</p>
<p>Budget 1000$ Daily</p>
<p>The client understood how to qualitatively scale further and how to approach it comprehensively</p>
<p></p>

<h2>Total</h2>
<p>ROAS 200+%</p>
<p>Budget 1000$ Daily</p>
<p>Sales- NDA</p>
<p></p>

$200 → $1000 daily ad budget for EdTech project

<h2>Where did it all start?</h2>
<p>We have collaborated with a Ukrainian automobile shop that specializes in selling cars. In their assortment are famous European and Asian brands like Volkswagen, Honda, Toyota, and lesser-known Chinese brands (BYD, Wuling)</p>


<h2>Before us</h2>
<p>The client wanted to improve the quality of Google ads and implement and develop a complex strategy of brand development.</p>


<h2>Point А</h2>
<p>Budget &#8211; $1693</p>
<p>Conversions &#8211; 1221 (click on the phone, open the PDF file, click on the messenger</p>
<p>Cost of a click by phone &#8211; $9</p>


<h2>What was the process of development?</h2>
<p>Before we began, we conducted audits, including website, advertising account, and analytics audits, identifying issues related to website conversions, advertising campaign effectiveness, account optimization, and general website improvements.</p>
<p>To address these issues, we divided the optimization into two parts: pre-campaign launch and ongoing project optimization.</p>
<p>Before launching campaigns, we took several key steps:</p>
<p>1. Implemented call tracking from Binotel to address conversion configuration problems, enabling precise tracking of campaign performance and accurate ROAS calculation.</p>
<p>2. Prepared recommendations for website optimization.</p>
<p>3. Configured Google Analytics 4, enabling us to track performance by source (Google Organic | Google CPC) after implementing call tracking.</p>
<p>4. Prepared advertising campaigns and creatives.</p>
<p>After the campaign launch, we regularly tested various campaign types, including Brand Search, Category Search, Performance Max, Discovery, YouTube, and GDN (remarketing). These campaigns operate efficiently, engaging potential clients across the entire funnel. Ongoing optimization involves testing different semantics, strategies, offers, GEO locations, landing pages, extensions, audiences, signals, and more to maximize efficiency.</p>


<h2>Point B</h2>
<p>Budget &#8211; $3244</p>
<p>Conversions &#8211; 659 (calls, request call-back)</p>
<p>Cost per Call -$13</p>
<p>It is worth noting that the project is actively growing and has a positive trend both in terms of conversion quantity and quality (cost and relevance).</p>


<h2>Total</h2>
<p>The cost of 1 conversion is $4,90</p>
<p>Sales &#8211; NDA</p>
<p>ROAS- NDA</p>


1221 clicks -> 659 calls conversion for automobile seller

<h2>Where did it all start?</h2>
<p>A startup internet store specializing in the production of devices (straps) for Apple Watch. It allows users to track body composition, water levels, fat, muscles, and many other parameters that change during training or dieting directly on their Apple Watch. The target markets are Tier 1 countries, including Europe, Asia, and some Latin American countries.</p>


<h2>Before us</h2>
<p>There were duplicated conversions, low website conversion rates, poor campaign structure, incorrect campaign settings, errors in advertising campaigns, and a low ROAS (Return on Ad Spend). The client wanted to increase ROAS by 200% or more.</p>


<h2>Point А</h2>
<p>Budget- $5340</p>
<p>CPA- $182</p>
<p>ROAS- 156%</p>


<h2>What was the process of development?</h2>
<p>We have divided our work in 3 stages.</p>
<p>Stage 1 &#8211; We audited the website, set up Google Analytics and Google Tag Manager, and initiated Google Ads campaigns while addressing issues in Google Merchant Center.</p>
<p>Stage 2 &#8211; We identified growth opportunities, optimized analytics, and revamped Google Ads campaigns for improved conversions. We also enhanced the product feed, developed a clear media plan, and crafted a project strategy.</p>
<p>Stage 3- We implemented recommendations for the website, refined the offer, and improved usability. We extensively configured analytics systems, refined the product feed, and optimized Google Ads. By segmenting and refining campaigns, we achieved a significant increase in ROAS with Performance Max campaigns leading the way.</p>


<h2>Point B</h2>
<p>Budget- $5323</p>
<p>CPA- $48</p>
<p>ROAS- 454%</p>


<h2>Total</h2>
<p>Budget- $29721</p>
<p>CPA- $78</p>
<p>ROAS- 335%</p>


ROAS 156% → ROAS 454% for sports device

<h2>Where did it all start?</h2>
<p>We discovered Daniel through Upwork. And they had an interest in my experience. After a meeting, we decided that we were a great fit for each other. Daniel and the team were looking to DeepDive 😉 into Facebook ads.</p>


<h2>Before us</h2>
<p>DeepDiveWellness is a company that specializes on Portable Cold Plunge Tubs and Baths. They provide premium and high-performance portable cold plunge therapy tubs and baths designed to improve recovery and overall well-being.</p>
<p>At the start, we had too little content and creatives, and the client was using irrelevant interests. As a result, these factors contributed to poor performance and unfavorable outcomes from the advertisements.</p>


<h2>Point А</h2>
<p>Too little content and creatives, and the client was using irrelevant interests. The previous team conducted zero to none A\B testing.</p>


<h2>What was the process of development?</h2>
<p>We began by analyzing our previous campaign launches. Through this analysis, we were able to identify several avenues for growth:</p>
<p>Firstly, we decided to broaden our creative testing, recognizing that our initial lack of content and creative materials contributed to our challenges.</p>
<p>Additionally, we conducted thorough audience testing, a process that led us to discover a high-performing audience (Stress)—an audience highly aligned with our product and its solutions.</p>
<p>Moreover, within the first two weeks, we successfully pinpointed the most responsive audience and effective creative strategies. With promising results, we gradually increased our weekly budget by 35%.</p>


<h2>Point B</h2>
<p>Advertising budget — $1922</p>
<p>Sales &#8211; $22400+</p>
<p>ROAS — 1167%</p>
<p>Conducted A\B testing over the span of 4 weeks</p>


<h2>Total</h2>
<p>Advertising budget — $6500</p>
<p>ROAS-700%+</p>
<p>Found points of growth, increased testing of creatives, found a relevant audience, and increased the budget by 35% per week.</p>


$4000 -> $22000 revenue for high-ticket wellness product in 3 weeks

<h2>Where did it all start?</h2>
<p>We have started our collaboration with the rising clothing store, a unique streetwear brand with original designs. As we are keen on working within this niche we know exactly what to do, to bring the best results to our client. One of the main advantages that we had was the content the client provided, which we knew from the start will help us to achieve the results.</p>


<h2>Before us</h2>
<p>As the product is quite popular at the moment, due to the rise of streetwear, it performed some results organically on TikTok, and the client was looking to get the revenue and results to be scalled.</p>


<h2>Point A</h2>
<p>Turnover &#8211; $30k-40k</p>
<p>No paid ads strategy</p>
<p>&nbsp;</p>


<h2>What was the process of development?</h2>
<p>At first we started with implementing the website improvements (in this niche simplicity is key). We have used the pairing of Facebook, TikTok ads and email marketing to push clients for the purchase.</p>
<p>As we had a client who produced tons of content, we created simple yet interesting and eye-catching creatives which brought in lot’s of clients. Later in the stage we started working of increasing the conversion of the store and successfully brought it to 1,25% from 0,75%</p>
<p>We have implemented the offer of 15% discount and the audience loved it. We received ROAS of 400% on 1 account and ROAS 600% on the other. Used viral content for creatives like TikTok trends which got as ROAS 500% on campaign</p>


<h2>Point B</h2>
<p>Omnichannel strategy including Facebook, TikTok ads, and e-mail marketing</p>
<p>ROAS- 600%</p>
<p>Store conversion- 1,25%</p>


<h2>Results</h2>
<p>ROAS- 290%-600%</p>
<p>Turnover- $119.000+</p>
<p>&nbsp;</p>


0,75 -> 1,25 Shopify store conversion for eCommerce

<h2>Where did it all start?</h2>
<p>When we started working, it was a young company with non-conventional goals in the market. Specifically, furniture rental for apartments and houses. We operate within a large team, as there is also a client-side team where each person is responsible for their own department.</p>


<h2>Before us</h2>
<p>The initial budget was up to $3,500 per month, and this was solely for Meta ADS. The cost per lead was quite high, and the client couldn&#8217;t afford it, but at the same time, they wanted to scale their operations.</p>
<p>Since the owners themselves were handling the advertising, they didn&#8217;t have enough time to manage the quality of advertising campaigns and run the business simultaneously.</p>
<p>By the way, the client operates with a focus on the shopping cart, as most people enter into conversation on WhatsApp, where the manager finalizes the sale with the customer. Only a small percentage actually makes purchases on the website.</p>


<h2>Point A</h2>
<p>Advertising budget &#8211; $3,500/month</p>
<p>Cost per cart &#8211; $21</p>


<h2>What was the process of development?</h2>
<p>Since we had defined our goals, our approach was to initially reduce the cost per result before scaling up. Thus, we prepared several hypotheses for testing, as our objective was to lower costs specifically for cold traffic.</p>
<p>By the way, as you can see at the top, we develop strategies where we clearly outline what we do and why. As you can observe, various hypotheses were tested for cold campaigns to find the most effective approach.</p>
<p>After that, we continued to refine the funnel and extended it through MOF (Middle of Funnel) and BOF (Bottom of Funnel) campaigns. There, you can see that the optimization goal is focused on purchases, as people who have already encountered us are more likely to buy products on the website without consulting a manager, unlike their initial interaction.</p>
<p>Over time, we gained a better understanding of the market and people&#8217;s preferences. Thanks to this, we managed to significantly decrease the cost per result and, of course, increase conversions within the company (we believe so, too).</p>
<p>I want to express a big thank you to the leaders, as they developed their business from various angles, and Meta ADS was not their sole source of traffic.</p>


<h2>Point B</h2>
<p>Monthly advertising budget — up to $7,000+</p>
<p>Cost per add to cart — $6.5</p>


$17k ->  $80k turnover for furniture

<h2>Where did it all start?</h2>
<p>A brief backstory of how I came to a young brand with just a little under 10,000 followers and offered a free trial period. Yes, it might have seemed foolish on one hand, but it proved effective for me in December 2019.</p>


<h2>Point A</h2>
<p>At that time, the brand was only being promoted through Instagram, generating less than 100 sales per month. There was no growth; it was just the beginning of its development.</p>


<h2>What was the process of development?</h2>
<p>To begin with, we also initiated promotion through Instagram, but we implemented a more detailed approach to our target audience. We started creating deeper audience segments and took a creative approach to advertising.</p>
<p>Later on, we integrated our website into the strategy, constructing an Instagram-driven sales funnel that directed people to the website and encouraged them to purchase what they liked.</p>
<p>In order to achieve favorable outcomes, we put in a lot of effort into our social media presence, revamping our profile and generating new content that would stand out in the market.</p>


<h2>Point B</h2>
<p>We grew to 500 sales per month.</p>
<p>The cost per sale amounted to $5, with an average order value of $30-$40.</p>
<p>We had a functional funnel that channeled traffic through Instagram and led people to the website.</p>


<h2>Total</h2>
<p>Advertising budget &#8211; $14,500</p>
<p>Received inquiries &#8211; 4,142</p>
<p>CPA &#8211; $5</p>
<p>Revenue &#8211; $116,000</p>
<p>ROAS- 800%</p>


Our cases

$15 -> $0,40 сost per conversion and 12 164 leads

1,75 -> 2,65 Shopify store conversion for eCommerce

Cost per install of $3 -> $1.42 for delivery application

$200 → $1000 daily ad budget for EdTech project

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