1,75 -> 2,65 Shopify store conversion for eCommerce

• Where did it all start?

  We have collaborated with an online gift shop that specializes in signs and solar lanterns Flory’s. It’s a unique store with an assortment of garden decorating products, and home and area lighting.

• Before us

  The product was already quite popular in the UK market, but the ROI was not at a high level. We started with analyzing audiences, content, and competitors before we began to launch campaigns, to understand point A and come to a more ROI-able point B

• Point А

  Turnover – $30k-40k

  No paid advertising strategy

• What was the process of development?

  Our client was ready to get involved and help with the development of offers for the holidays and do email funnels to bring customers back if they didn’t buy or to up-sell.

  We implement a full-fledged funnel of TOF, MOF, and BOF to build different communication at all stages to push the customer into a purchase as efficiently as possible. We implemented special offerers on MOFs and BOFs.

  The client was also ready to generate content in the form of: photos, videos + UGC.

  We took care of the rest of the creative development and editing.

• Point B

  An omni-channel strategy including Facebook and email marketing. Also eventually plugged in google.

  ROAS IS 260%.

  Store conversion – 3%.

• Total

  ROAS- 260-270%

  Turnover – $210k+

• Proof