<h2>Where did it all start?</h2>
<p>The client reached out to us directly to discuss the potential collaboration on working with advertising for their food delivery application. We started by using a narrow creative pool and not understanding our tracking and ad performance according to sales</p>
<p></p>

<h2>Before us</h2>
<p>The client has set a specific KPI for us. We needed to scale and support new users within the KRI of up to 2$ per install. This resulted in the creation of the strategy, that helped us to stay in the KPI and we even lowered the cost per install.</p>
<p></p>

<h2>Point А</h2>
<p>Working only with static creatives</p>
<p>Focus on sales</p>
<p>Install for $3</p>
<p></p>

<h2>What was the process of development?</h2>
<p>We have created a strategy that considers using video creatives. We have started using videos and it became a lever for growth. We have focused not only on sales, but on the cost of the installation, thereby facilitating the optimization of campaigns, and the client began to better understand his economy and emphasize certain offers</p>
<p></p>

<h2>Point B</h2>
<p>Installs for $1.42</p>
<p>Focus on Installs</p>
<p>Started working with UGC videos</p>
<p></p>

<h2>Total</h2>
<p>Cost per install- $2-$1,43</p>
<p>Extensive pool of creatives</p>
<p>Better offers for the clients</p>
<p></p>

<h2>Proof</h2>

Cost per install of $3 -> $1.42 for delivery application

Where did it all start?

Before us

Point А

What was the process of development?

Point B

Total

Proof

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