$200 → $1000 daily ad budget for EdTech project

• Where did it all start?

  We started cooperation with Future Cio Club when they spent only $200 a day and since we have experience in Edtech, we understood what levers to use to scale this project. One of the advantages was the wide IT niche.

• Before us

  Before us, the client worked only with 2 GEOs (USA and India), and based on this data, we started using them for the following campaigns and other GEOs.

• Point А

  ROAS 200%

  Budget $200 Daily

  The client did not understand how to scale qualitatively

• What was the process of development?

  At first, we developed a strategy and divided it into TOF and MOF, making adjustments to the site based on competitor and niche analysis. After analyzing the market, we found 5 more GEOs in which we could scale + selected the top 10 richest states of India for a better return on our product, this GEO is very specific because it has many fake applications, but after identifying the states, we continued to work with it. Also, we worked on scripts for videos for the client, which we started to use in advertising and which gave our audience a boost and revealed the value of the project.

• Point B

  ROAS 182%

  Budget 1000$ Daily

  The client understood how to qualitatively scale further and how to approach it comprehensively

• Total

  ROAS 200+%

  Budget 1000$ Daily

  Sales- NDA

• Proof