$15 -> $0,40 сost per conversion and 12 164 leads

• Where did it all start?

  One of the most well-known clinics reached out to us to collaborate on their Google Ads. It’s a network of pediatric clinics located in 4 cities, within one state. They provided over 20 medical specialties from dentistry to surgery and hosted over 150 highly qualified doctors. We have worked for over 9 months together.

• Before us

  Before we started our work the client didn’t have a structure of an ad account, strategy.

• Point А

  Develop a Performance Marketing strategy (Google)

  Increase the number of Leads and Calls from the website

  Increase Brand awareness in the region

• What was the process of development?

  We have begun our work by conducting a massive research by keywords. We have implemented a system of ad structure by forming them into different specialties of the clinics and strategies with the cost of conversion per specialty. We have worked with over 600 keywords and worked with them and search results for 4 days per week to ensure relevant traffic. Then we started working on Performance Max campaigns. The use of this type of campaign helped us to grow intensely because we analyzed the audiences and picked the correct content plan strategy (banners and videos). We have conducted the market and kept an eye on seasons in which people get sick the most, and by doing this we have corrected and managed our budget for almost a year.

  Later we implemented call tracking on the website, which tracked calls, which helped us to gain more statistical data to analyze for the best optimization. And the client could track better the inner company processes.

  Also, we have worked with semantics on the competitors as well as using specific well-known doctors (which had search results) and launched campaigns directly on the doctors. And on thus type of campaign the conversion rate reached 20%.

• Point B

  Conversions – 12 164 leads

  Cost per conversion- $0,40

• Total

  Detailed strategy and structure of ads

  Conversions – 12 164 leads

  Cost per conversion- $0,40

• Proof