The world of social media advertising is not limited to Meta and Google, I want to highlight the channels that are suitable for advertising projects with lower budgets.
Pinterest is a visual platform where users create and share their collections of images and ideas. It’s a great place for E-commerce, as users are actively looking for shopping inspiration. You can create pin boards with your products arranged in stylish compositions and attract users to your brand.
Reddit is a community where users discuss a variety of topics. Reddit provides a unique opportunity to interact directly with your target audience. You can create posts on thematic subreddits (subreddits), answer users’ questions, and hold amoas. The main thing is to follow the rules of the community and not try to impose your products.
Snapchat is a messenger that specializes in short videos and images that disappear after a while. For E-commerce, it can be an interesting platform to create time-limited offers and promotions. Twitter
Twitter is a platform for short messages, but it can be a powerful tool for drawing attention to your brand.
Niches for these social networks
Pinterest:
Fashion & Clothing: Creating pins with photos of your clothes, accessories and stylish sets can attract the attention of fashion conscious consumers.
Home Decor & Design: Posting interior decorating ideas and DIY projects can be very effective on Pinterest.
Cooking: Posting recipes, cooking ideas and food photos can be popular among foodies.
Reddit:
Technology and Startups: Reddit is often used to discuss new technologies and startups.
Gaming Industry: Reddit has many communities dedicated to video games and gamemaking.
Science and Education: Reddit provides a platform for discussing current science topics.
Snapchat:
Youth Fashion: Since Snapchat is often used by young people, it can be a useful platform for brands offering youth fashion and accessories.
Events and Entertainment: If your business is related to events and entertainment, Snapchat can help you attract attention to events and promotions.
Twitter:
B2B (business-to-business): Twitter can be useful for B2B-oriented companies, as it is a place where professional discussions and business contacts take place.
News and media companies: Twitter is a great place to spread news and discuss current events.
Health and fitness: Brands related to health and fitness can use Twitter for advice and motivation.
Technology and startups
Cryptocurrency
Note: Reddit, Snapchat – use click optimization. It’s impossible to optimize for purchase.
Conversion campaigns are better for Twitter and Pinterest.
Our case study for an evening dress brand in the fashion niche
Goal: The client set a goal to improve results on Pinterest and run ads.
Point A – ROAS 1.6
Point B – ROAS 11+ (had 19)
Launched campaign to keep ROAS positive, so budget spin off is small at times, but will gradually increase rate, budget, etc.
What an advertisement looks like:
The “pins” – the posts we will promote – were prepared in advance.
2 of 6 examples of simplicity in creative. All you need on Pinterest is beautiful visuals. You have to worry about the quality of the picture and what product you’re going to show. You don’t want text overload.
Pinterest is a little different on the visual part of the setup, but in terms of basic metrics to analyze, it remains the same as Facebook.
Before running ads, Twitter offers to buy a subscription from them. This is an innovation that must be purchased to start working with this platform.
All Twitter settings are very similar to Facebook, so there is no difficulty in setting up campaigns.
Snapchat
Again, it’s more about short-term advertising. That’s why it’s a traffic-generating platform.
Reddit is more for communication between users. That’s why they like to discuss the latest innovations here. Again, optimization at the level of clicks takes place.
Test new channels, and don’t hesitate to use them!